The clothing retailer New Look opened their largest flagship store in Dublin this November. Fixdit were called upon in partnership with IncrediBull to help create an unrivaled experience for all New Look shoppers to take part in. The New Look Dublin Photo Studio was born.
Shoppers in Dublin were given the opportunity to strike a pose and become a New Look Magazine cover star as well as having their image displayed on the massive 4080mm x 1540mm in-store screen. This was the latest in micro-tile screen technology and the first to be imported from the United States into the UK/Ireland, specifically for the project.
The interactive studio successfully carried the excitement it generated in-store into the world of online social media. Once taken part, shoppers were sent a copy of their photos by email and able to easily share these shoots online, via mobile phone as well as over Facebook.
Fran Theanne, the Design Concept Senior Manager at New look was quoted as saying "At New look we are constantly looking at new and innovative ways to give our customers a fantastic shopping experience. The screens and photo studio do this perfectly as they allow our customers to do the things they love the most when they visit us; shop, try on new clothes, model their latest look, share it with their friends instantly and all with the added bonus to become the cover star of the New Look magazine."
Video documenting the end product below:
